The 2006 Word of Mouth Marketing Forum is your chance to learn the ins and outs of one of the most innovative and efficient marketing techniques. New tools and technology have made Word of Mouth Marketing one of the best strategic tools marketers can use to build brand awareness and customer loyalty. This forum offers everything you need to implement a Word of Mouth campaign taught by professionals in the field.

• Word of Mouth 101 – Master the Skills to Succeed with WOM
• Measures and Metrics for Determining ROI
• Online and Offline Methodologies
• Managing Buzz – Making the Negative a Positive
• Word of Mouth Ethics
• Tools and Technology for Word of Mouth
• Case Studies
• Interactive Workshops
• TONS of Networking Opportunities

Coming out of this program you’ll have all the skills and knowledge you need to implement a Word of Mouth marketing campaign for your company. Join us and learn about this exciting technique that is quickly becoming an integral part of the marketing mix.