In today’s project environment, the minefields have grown increasingly more difficult for the new and seasoned PM to navigate. The economy has cornered project team members into a stifling box of “non-creativity”. The team members equate creativity with risk, and that is not seen as a good thing when there is chance the risk can turn negative. The PM must fully understand the reason for team members’ reluctance when they are pushed to take chances. The PM must continue to stress the correlation between an accepted level of risk and a higher project ROI.