Lawrence S. Maisel
Senior Fellow
Larry Maisel is a founding partner of DecisionVu. He is a seasoned business executive that has successfully demonstrated abilities to provide leadership in Strategy and Financial Management, and Information Technology with numerous experiences in Financial Services, Insurance, Communications and Media, Pharmaceuticals, and Consumer Products industries where he has developed business strategies, managed and improved business performance, implemented business systems, and designed solutions to increase operating performance and shareholder value.
He has assisted numerous clients and senior level executives including Citigroup, AIG, GE, Boeing, Honeywell, Ford, Motorola, NBC Universal, News Corp/Fox Entertainment, Viacom, RH Donnelley, and many other Global 1000 Industrial and Financial Service companies. He has held senior executive positions at Parson Consulting, PeopleSoft, Balanced Scorecard Collaborative, and as Executive Partner in Charge of KPMG Consulting’s Strategy and Financial Management Consulting Practice. He has also held management positions including CEO and CFO.
Larry co-created with Drs. Kaplan and Norton, the Balanced Scorecard Approach, co-authored with Drs. Kaplan and Cooper ” Implementing Activity-Based Cost Management ‘Moving from Analysis to Action”, authored “Performance Measurement: The Balanced Scorecard Approach”, was former Editor-in-Chief of Warren Gorham & Lamont’s Corporate Finance Network and Journal of Cost Management, and member of editorial advisory board of Journal of Strategic Performance Measures. He has spoken at numerous business and user conferences on a variety of topics and is one of the foremost leaders in the area of Corporate Performance Management.
He is currently an Adjunct Professor at Columbia University’s Graduate Business School, a guest lecturer at Northwestern University’s J.L. Kellogg Graduate School of Management and is a member of Forrester Research’s Senior Advisory Board. Larry is a CPA and holds a BA in Economics from New York University and an MBA in Corporate Financial Management from Pace University.