Event: American Strategic Management Institute

August 4–6, 2008 | Washington, DC

Agenda

Day One

8:30
Continental Breakfast & Conference Registration

9:00
Keynote Address
The Convenient Truth: Gaining a Competitive Advantage through Green Marketing

10:30
Break & Refreshments

10:45
Developing a Strategic Plan for a Green Marketing Campaign

12:00
Lunch Break

1:00
Ensuring the Success of Your Sustainable Business Strategy

2:00
Break & Refreshments

2:15
Aligning Your Brand with Socially Responsible Causes

3:15
Engaging Employees and Generating a Corporate Culture Responsive to Conservation

4:15
Day One Adjourns

Day Two

8:30
Continental Breakfast

9:00
Keynote Address
Ensuring Long-Term Notoriety in the Green Marketplace

10:30
Break & Refreshments

10:45
A Cost-Benefit Analysis: Measuring the ROI of Going Green

12:00
Lunch Break

1:00
Incorporating Green Initiatives into Your Brand

2:00
Building a Green Brand in a Web-Based World

3:00
Break & Refreshments

3:15
Bringing Authenticity to Your Brand

4:15
Conference Adjourns

Day Three

8:30
Workshop Registration and Continental Breakfast

9:00
Workshop
Building a Green Marketing Campaign

12:00
Workshop Adjourns

Venue and Hotel

Green Marketing 2008 will be held at the American Strategic Management Institute’s Training Center in Arlington, VA.

Conference Address:
The American Strategic Management Institute
1515 N. Courthouse Rd., Suite 600
Arlington, VA 22201

A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by Marriott at the prevailing rate of $201.00 until July 3, 2008. Please call the hotel directly and reference code “Green Marketing 2008” when making reservations to get the discounted rate. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please ask the hotel about a complimentary shuttle that is also available for your convenience.

Arlington Rosslyn Courtyard by Marriott
1533 Clarendon Blvd.
Arlington, VA 22209
Phone: 703-528-2222; 1-800-321-2211
www.courtyardarlingtonrosslyn.com

Tuition

The tuition rate for attending Green Marketing 2008 is as follows:

Early Bird Rate (Regular Rate)
Conference: $1595 ($1795)
Workshop: $395 ($395)

* For the Early Bird Rate, Register by May 26, 2008

Group Discounts

For more information on group discounts for Green Marketing 2008 please contact Adrian
Jankowski at 858-874-6876 or email him at Jankowski@ManagementWeb.org.

Cancellations and Quality Assurance
The American Strategic Management Institute strives to provide you with the most productive and effective educational experience possible. If after completing the course you feel there is some way we can improve, please write your comments on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: Amy Shioji, VP of Education Services, ASMI, 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201. We will evaluate individual complaints in a context of collective comments from the event.

Note: A $150 service fee will be charged on cancellations received less than four weeks from the date of the event. A credit memo will also be sent reflective of that amount, which can be used for a future conference. If you do not cancel your registration before the day of the event, you will be charged for the full conference amount. As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in the program. The American Strategic Management Institute is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program.

If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests.