Event: American Strategic Management Institute

June 9–11, 2008 | Arlington, VA

Agenda

Day One

8:30
Workshop Registration & Continental Breakfast

9:00
keynote address Out with the Old:

10:00
Aligning Corporate Goals with Branding Strategy

11:00
Break

11:15
The Brand Loyalty Factor: Attracting and Retaining Repeat Consumers

12:15
Lunch Break

1:15
Implementing Consumer Research in Brand Development

2:15
Break

2:30
Managing Your Brand through Mergers and Acquisitions

3:30
Creating a Diverse Consumer Base

4:30
Day One Adjourns

Day Two

8:30
Continental Breakfast

9:00
Keynote Address: The Impact of Consumer Generated Media (CGM) and Emerging Technologies in Marketing and Communication

10:00
Measuring the Significance of Consumer-Generated Marketing

11:00
Break

11:15
Measuring Brand Performance

12:15
Lunch Break

1:15
Branding in a Dual Marketplace: B2B and B2C

2:15
Break

2:30
Brand Integration: Leveraging Your Brand with the Media

3:30
Closing Keynote: Creating a Strategic Brand Perspective

4:30
Conference Adjourns

Day Three

8:30
Workshop Registration & Continental Breakfast

9:00
Workshop The Pitfalls of Branding: Managing Reputation Risk

12:00
Workshop Adjourns

Venue and Hotel

The Branding Excellence 2008 conference will be held at the American Strategic Management Institute in Arlington, VA. A continental breakfast will be provided each morning.

Conference Address:
The American Strategic
Management Institute
1515 North Courthouse Road, Suite 600
Arlington, VA 22201
(703) 894-0481

A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by Marriott at the prevailing rate of $201.00 until May 9, 2008. Please call the hotel directly and reference code “Branding Excellence 2008” when making reservations to get the discounted rate. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please ask the hotel about a complimentary shuttle that is also available for your convenience.

Arlington Rosslyn Courtyard by Marriott
1533 Clarendon Blvd.
Arlington, VA 22209
Phone: 73-528-2222
www.courtyardarlingtonrosslyn.com

Tuition

The tuition rate for attending ASMI’s Branding Excellence 2008 is as follows:

Early Bird Rate (Regular Rate)
Conference $ 1,695 ($1,795)
Workshop $ 395 ($395)

*For the Early Bird Rate, Register by April 7, 2008

Group Discounts

The American Strategic Management Institute offers reduced tuition to groups of three or more. For more information, please contact Adrian Jankowski at 858.874.6876 or e-mail him at jankowski@ManagementWeb.org.

Cancellations and Quality Assurance
The American Strategic Management Institute strives to provide you with the most productive and effective educational experience possible. If after completing the course you feel there is some way we can improve, please write your comments on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: Amy Shioji, VP of Education Services, ASMI, 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201. We will evaluate individual complaints in a context of collective comments from the event.

Note: A $150 service fee will be charged on cancellations received less than four weeks from the date of the event. A credit memo will also be sent reflective of that amount, which can be used for a future conference. If you do not cancel your registration before the day of the event, you will be charged for the full conference amount. As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in the program. The American Strategic Management Institute is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program.

If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests.