Pre-Conference Workshops: April 23, 2007

8:30
Workshop Registration & Continental Breakfast

9:00
Workshop A: Devising, Defi ning, & Developing Your Brand

12:00
Networking Luncheon

1:00
Workshop B: Aligning your Communications Plans with Corporate Goals & Objectives

4:00
Workshops Adjourn


Day One: April 24, 2007

7:30
Conference Registration & Continental Breakfast

8:30
Keynote Address: Communicating a Consistent Brand in an Inconsistent Marketplace

9:30
Branding from the Inside Out: Engaging Employees

10:45
Break & Refreshments

11:00
TRACK A: Managing your Brand: Building a Strong National Brand
TRACK B: Measuring your Marketing ROI: Defining Marketing ROI Today12:00 Networking Luncheon

1:00
TRACK A: Managing your Brand: Aligning Corporate Goals with Branding Strategy
TRACK B: Measuring your Marketing ROI: Integrating ROI into your Marketing Strategic Plan

2:00
Break & Refreshments

2:15
TRACK A: Managing your Brand: Managing your Brand in Change and Crisis
TRACK B: Measuring your Marketing ROI: Analyzing and Calculating Marketing ROI and Data

3:15
TRACK A: Managing your Brand: Transforming Employees into Brand Ambassadors
TRACK B: Measuring your Marketing ROI: Adding Public Relations to your Marketing ROI Dashboard

4:30
Networking Reception


Day Two: April 25, 2007

7:30
Continental Breakfast

8:30
Keynote Address: The Impact of Consumer Generated Media (CGM) and Emerging Technologies in Marketing and
Communication

9:30
TRACK A: Managing your Brand: Getting a Seat at the Table: How to Get Board Buy-In to the
Brand
TRACK B: Measuring your Marketing ROI: Measuring Brand Performance

10:45
Break & Refreshments

11:00
TRACK A: Managing your Brand: Using Customer Research in Brand Development
TRACK B: Measuring your Marketing ROI: Measuring the ROI of CGM

12:00
Networking Luncheon

1:00
TRACK A: Managing your Brand: New Technology Branding and Buzz
TRACK B: Measuring your Marketing ROI: Measuring and Managing Relationship Marketing

2:15
TRACK A: Managing your Brand: Breathing New Life into a Mature Brand
TRACK B: Measuring your Marketing ROI: Developing a Marketing Dashboard for Increased ROI

3:15
Closing Keynote: Lessons in Leading Change-Turnaround Branding

4:30
Conference Adjourns