DAY 1: Thursday - September 21, 2006
8:30 Registration and Continental Breakfast
9:00 KEYNOTE SESSION: Word of Mouth Marketing 101:
Implementing, Strategic Seeding, Igniting Customer
Interaction & Testing for Impact
10:00 Break & Refreshments
10:15Exploring Methodology: Online v. Offline Strategies
11:00Applying Online WOM: Blogging, Podcasts, Vlogging & Email
1:00 Best Practices in Viral Marketing
2:00 Break & Refreshments
2:15 Creating a Buzz And Keeping It Positive
3:15 Rolling With The Punches: Using Negative Buzz To Your Advantage
4:30 Adjourn
DAY 2: Friday - September 22, 2006
8:30 Continental Breakfast
9:00 Measuring the ROI of a WOM Campaign
10:00 Breakfast & Refreshments
10:15 Case Study: Best Practices in WOM Marketing Applied
11:15 Using Key Metrics To Identify & Predict Consumer Trends
12:15 Networking Luncheon
4:00 Adjourn
