Event: American Strategic Management Institute

February 9 – 10, 2009 | Washington, DC

Agenda

Day One

8:30
Pre-Conference Workshop Registration and Continental Breakfast

9:00
Workshop A: Building a Green
Marketing Campaign

12:00
Workshop Adjourns/ Lunch Break

12:00
Conference Registration

1:00
Keynote Address: The Challenges and Opportunities of Green Marketing on Your Bottom Line

2:00
Refreshment Break

2:15
Engage Employees and Generate
a Corporate Culture Responsive to
Conservation

3:00
Build Sustainable Brands to Engage
Value-Driven Businesses and
Consumers

3:45
AMD Case Study: Leverage a Cross-
Functional Team to Ensure Authentic
Communications

4:30
Adjourn

Day Two

8:30
Continental Breakfast

9:00
Keynote Address: Utilize Socially Responsible Products and Services to Gain a Competitive Advantage in Today’s Green Economy

10:00
Refreshment Break

10:15
Tales from the Trenches: Lessons from a Green Graveyard

11:15
Align Green Marketing Trends with Your Organization’s Mission

12:15
Lunch Break

1:00
Bring Authenticity to Your Brand and Avoid the “Greenwashing” Label

2:00
Refreshment Break

2:15
Measure the ROI of Going Green: A Cost Benefi t Analysis

3:00
Make Your Business Grow through Green Marketing in a Web-Based World

3:45
Closing Keynote: Understand Today’s Consumers to Ensure Long-Term Success in the Green Marketplace

4:30
Conference Adjourns

Post-Conference Workshop

8:30
Pre-Conference Workshop Registration and Continental Breakfast

9:00
Workshop B: Sustainability: The Opportunity for Brand and Design

12:00
Workshop Adjourns

Venue and Hotel

The 2009 Green Marketing Conference will be held at The Performance Institute’s Training Center in Arlington, VA. A public parking garage is located inside of the building for $10/day. Continental breakfast, lunch and refreshments will be provided for delegates on each day.

Conference Address:
The Performance Institute Training Center
1515 N. Courthouse Rd.
Suite 600
Arlington, VA 22201

A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by Marriott at the prevailing rate of $209.00 until January 8, 2009. Please call the hotel directly and reference code “Green Marketing” when making reservations to get the discounted rate. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please ask the hotel about a complimentary shuttle that is also available for your convenience.

Arlington Rosslyn Courtyard by Marriott
1533 Clarendon Blvd.
Arlington, VA 22209
Phone: 703-528-2222
Phone: 1-800-321-2211
www.courtyardarlingtonrosslyn.com

Tuition

The tuition rate for attending The 2009 Green Marketing Conference is as follows:

Early Bird Rate (Regular Rate)
Conference $1599 ($1799)
One Workshop $399 ($399)
Two Workshops $599 ($599)

*For the Early Bird Rate, Register by Monday, December 1, 2008

Group Discounts

For more information on group discounts for The 2009 Green Marketing Conference please contact David Yerks at 858-874-6876 or email him at Yerks@ManagementWeb.org.

Cancellations and Quality Assurance
The American Strategic Management Institute strives to provide you with the most productive and effective educational experience possible. If after completing the course you feel there is some way we can
improve, please write your comments on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing
no later than 10 business days after the end of the training to:

Amy Shioji
VP of Education Services, ASMI
1515 N. Courthouse Road, Suite 600, Arlington, VA 22201.

We will evaluate individual complaints
in a context of collective comments from the event.

Note: A $399 service fee will be charged on cancellations received less than four weeks from the date of the event. A credit memo will also be sent refl ective of that amount, which can be used for a future conference. If you do not cancel your registration before the day of the event, you will be charged for
the full conference amount. As speakers are confi rmed six months before the event, some speaker changes or topic changes may occur in the program. The American Strategic Management Institute is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program.
If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests.