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Question to marketers: Do you know what Wikipedia says about you?
Last year Home Depot spent over a half a billion dollars on measured media, according to TNS data. The money was well spent -- Google Trends shows that U.S. searches for Home Depot nearly doubled this year.
But it's highly likely that many consumers, in conducting their due diligence, landed on the company's Wikipedia article which, as of this writing, ranks fifth in a Google search for the retailer. Among a lot of neutral-to-positive information, you will learn that there have been several cases where illegal drugs were found inside some Home Depot merchandise in Massachusetts. To read more, go to READ MORE
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The Marketing Times Are a-Changin'
Warning: A plethora of metaphors ahead.
Come gather 'round marketers wherever you roam. And admit that the waters around you have grown. And accept it that soon you'll be drenched to the bone. If your job to you is worth savin.' Then you better start swimmin' or you'll sink like a stone. For the marketing times they are a-changin'. (My most sincere apologies to Mr. Zimmerman).
So how does it feel? To be on your own? With no direction home? Like a complete unknown? Like a rolling stone?
How does it feel to have consumers in charge of what, how, and when they watch, read, listen, and click? I realize that you may not be feeling the significant marketplace changes taking place all around you. You may be in denial: "C'mon. This isn't a sea-change. It's a little downpour of Web 2.0 hype. Have you already forgotten the irrational exuberance that was the dot-com boom and bust?" READ MORE
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| Strategic communications shapes peoples impressions, attitudes and opinions of your products or services. ASMI’s Center for Strategic Communications specializes in helping companies develop internal, external and branding strategies to make sure that your always speaking with one voice, and that your message is driving results. |
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